About Us

Contact Us
205 E Broadway
Madison, WI 53719

About Felly's Flowers

  • Felly's Flowers has been proudly serving Madison for over 61 years.
  • Voted Madison's Best Florist - Madison Magazine and Readers Choice - Wisconsin State Journal.
  • Our four flower shops offer fabulous floral designs, great selection and quick delivery.
  • Large selection of green plants from our 35,000 sq. ft. garden center.
  • We deliver six days a week to Madison and the surrounding areas.

Felly's - Monona

205 E. Broadway

Madison, WI 53716

Other Locations ^

Store Hours:*


205 E Broadway
M-F 8:00AM - 6:00PM
SAT 9:00AM - 4:00PM
SUN Closed

5602 University Ave
M-F. 8:00AM - 6:30PM
Sat. 9:00AM - 5:00PM
Sun. 11:00AM - 5:00PM

Felly's-Far West
7858 Mineral Point Road
M-F 8:00AM - 6:00PM
Sat.9:00AM - 4:00PM
Sun. Closed

Felly's Garden Center
6353 Nesbitt Road
M-F 8:00AM - 6:00PM
Sat. 9:00AM - 4:00PM
Sun. Closed

Our shop will always be closed on the following holidays:
Thanksgiving Day, Christmas Day, New Year’s Day, and Independence Day.

Areas Served

Our shop serves the following areas: Madison, Fitchburg, McFarland, Middleton, Monona, Verona, Cottage Grove, De Forest, Oregon, Sun Prairie, Waunakee, and Windsor.


We also deliver to the following facilities

Alterra Sterling House

Alterra Wynwood Of Madison

Applewood Homes Inc

Badger Prairie Health Care Ctr

Belmont Nursing & Rehab Ctr

Braeburn Court & Community

Chapel Valley Senior Housing

Cherry Home

Cherry Homes Of Verona

City View Nursing Home

Colonial View Apartments

Coventry Village Retirement

Cress Funeral & Cremation

Cress Funeral & Cremation Serv

Elder Care Of Dane County

Elderspan Management

Encore Senior Living LLC

Evora Lodge

Four Winds Lodge

Four Winds Manor

Frederic Care Ctr Inc

Funeral Service Alliance

General Pediatric & Teenage

Greentree Glen Senior Aprtmnts

Gunderson Funeral & Cremation

Hammersley House

Harbor House & Suites

Harbor Suites Assisted Living


Hometown Village

Independent Health Care Inc

Independent Living Retirement

Informed Choice Funeral

Joyce Ryan Funeral Home

Joyce-Ryan Funeral Home & Crem

Joyce-Verona Funeral Home

Karmenta Nursing & Rehab


Madison VA Hospital

Mariannes' Elder House

Mc Kee Park Apartments

Meadowmere Assisted Living

Mendota Mental Health Inst

Meriter Foundation Inc

Meriter Health Ctr

Meriter Retirement Svc Inc

Meriter Terraces

Midwest Home Care

Monona Meadows

Oak Park Nursing & Rehab Ctr

Oakwood Village East

Oakwood Village West

Olde Middleton House

Our House

Pleasant View Place

Prairie Oaks Senior Housing

Research Park Clinic

Rest Haven Health Care Ctr

Ryan Funeral Home

Saint Mary's Care Ctr

Saint Mary's Hospital

Senior Citizen Consulting

Senior Solutions

St Marys Care Ctr

Sun Prairie Health Care Ctr

Sunny Hill Health Care Ctr

Swanton House

Sylvan Crossing

Sylvan Crossings At Chapel Vly

Tuschen-Newcomer Funeral Home

U W Children's Hospital

U W Comprehensive Cancer Ctr

UnityPoint Health - Meriter

University Of Wisconsin Clinic

University of Wisconsin Hosp

University Station Clinic

Us Army Reserve Hospital

UW Health Midwifery Clinic

Waunakee Manor Child Care

Waunakee Manor Retirement Ctr

Whitney Lodge

Willow Pointe Assisted Living

Willows Nursing & Rehab Ctr

Winn Funeral Home

Women's Health Initiative

Woodland House

Specialty Services

We specialize in the following services:

  • Wonderful fresh flower arrangements created by experienced floral designers
  • Popular European Dish Gardens designed by Felly's
  • Large selection of blooming and green plants from our 35,000 sq. ft. greenhouse
  • Bedding plants, hanging baskets
  • and patio planters when in season
  • Silk flower arrangements
  • Weddings
  • Funeral designs
  • Plant and tree rental for events
  • Gift baskets

Contact Information

If you have any questions or need more information, please call us directly at (800) 993-7673.
We're always here to serve you and make your flower-sending experience a pleasure.

Felly's Flowers
205 E Broadway
Madison, WI 53719 

Delivery Policy

There is a $9.95 delivery charge on all local deliveries. Our local delivery area is Madison, Fitchburg, McFarland, Middleton, Monona and Verona. There is a $10.95 delivery charge for our extended delivery area which includes Cottage Grove, Deforest, Windsor, Sun Prairie, Waunakee and Oregon (extended areas are delivered in the afternoon).


Orders sent outside of our delivery area, but within the the U.S. and Canada, will have an additional $5.95 sending fee added to the order. (Outside florists will not have the same selection of items & may have different delivery fees than Felly's Flowers.)


Orders must be received before Noon central time to assure same-day delivery to Madison area locations as listed above. Orders received after that time will be delivered the following day. (We have no control over delivery times & dates made by outside florists.)


We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee it. Funeral orders are generally delivered at least an hour before the visitation &/or service begins.


We are unable to make deliveries on Sundays. Deliveries requested on this day will be delivered the following business day.


Delivery of orders to rural route addresses or cemeteries cannot be guaranteed.

We will be happy to accept your international orders if you call our shop directly. We are unable to accept international orders over the Internet.


Payment Options

We accept the following payment methods:

American Express
House account
Pay In-Store on Pick Up

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value. Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you don't have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.